Account Executives are the faces of our company, but they must be the ears of our company, too. A hallmark of the industries we serve is that technology providers tend to engage their clients by understanding the products and service they need.
We don't want our AEs to SELL per se — rather, we expect that they will ASK QUESTIONS, LISTEN TO THE ANSWERS, AND HELP SOLVE PROBLEMS by working with clients to determine which solution(s) best fit their needs. If we don't have a suitable solution now, AE's will bring that opportunity to the company. What would make our offerings better, more useful, more robust, more cost-effective, etc., so that the sales become a relationship and dialogue. With good follow-up, that relationship and dialogue transaction has the potential to grow even more lucrative.
This fundamental characteristic — the ability to ASK QUESTIONS and LISTEN TO THE ANSWERS — necessitates special characteristics for our AEs: we are looking self-starters who are entrepreneurial and outgoing. Outgoing. Able to discuss anything. Journalistic, with a broad interest in people and subjects. People who take an interest in their communities' health and safety. PASSION, and a desire to help First Responders help those they serve.
AEs must be willing to work in the field and/or on the phone and schedule flexibly around uncertainty (First Responders often change schedules on short notice, if an emergency arises). They should recognize that their success is tied to the group's, and the group's success is tied to theirs. Their integrity must be beyond reproach: clients should never wonder whether an AE will fulfill his or her promise.
Specific compensation will depend upon experience, but the ideal AEs will be comfortable with a package that is commission-based, because "pay for performance"— with rewards on par for new clients and renewals — is among our most effective tools to underscore BLT's accountability. Few things are more important to our clients than reliability and responsiveness.